It's easy to miss many innovations in strategy until they appear on the front page of a major business publication. But by then everyone--including all your competitors--is using them.As a CEO or senior executive, your job is to detect these strategies?and implement them--before your competitors.That's where this book comes in.Author George Stalk has often been called a guru of business strategy. ...

Hardcover: 120 pages
Publisher: Harvard Business Review Press (March 3, 2008)
Language: English
ISBN-10: 1422121267
ISBN-13: 978-1422121269
Product Dimensions: 4.5 x 0.8 x 7.5 inches
Amazon Rank: 2034436
Format: PDF Text djvu book

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reviews:

This is one of the titles in the "Memo to the CEO" series published by Harvard Business Press, each less than 200 pages in length and superbly produced. In fact, none is a "memo" or written solely for a CEO. In this volume, George Stalk explains how ...

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