"Standard Model" marketing is in crisis, as it is mal-adapted to the global era of extended turmoil we are entering. This is a primer on how to build new, enduring ties to customers and stakeholders in the coming era of crisis by leveraging the largely misunderstood power of weblogs and New Media--"The Power Yet to Come." The world is entering an extended era of disruption caused by the intersecti...
File Size: 135 KB
Print Length: 82 pages
Publisher: Booksurge (August 18, 2008)
Publication Date: August 18, 2008
Sold by: Amazon Digital Services LLC
Word Wise: Enabled
Format: PDF ePub djvu ebook
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Eloquent, insightful. Charles has a view from 10,000 feet that swoops down to fine inches and grasps the most profound morsels before returning to lofty levels like a casual stroll. I wish I had bought this book when it was first published. It only s...
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Bring on the suspense! Sit on the edge of your seat and enjoy the ride! Well written and enough su...